Our PR Services

Media Relations

Aggressive outreach with an A-list rolodex

After a thorough evaluation, we’ll develop a compelling narrative of your product, brand and company profile along with a list of print and broadcast media specifically targeted to best meet your goals. We’ll then conduct an intensive ongoing campaign to promote you and your product by phone and email, with the impact of your story magnified through creative pitches that leverage seasonal themes and adapt in advance to editorial topics being planned by individual publications.

The core of our strength and the reason we’re better than most at getting our clients press coverage is the professional standing Slater PR has developed over the years with journalists and editors in the beauty and lifestyle media. Whether national monthly glossies, regional publications, trade press, daily newspapers, television news and talk shows, Slater PR is on the phone with someone in the media every day. And we’ve built a reputation with them so that when we phone, they know we’re bringing a quality story to them and they take our calls.

Event support

Trade shows, conferences & special events

Trade shows, conferences and special events provide an excellent venue for getting in front of the media. The media flock to major events to get the latest news on the industry they cover. We routinely attend events on behalf of clients. When we do, we work in advance to identify attending media reps and schedule meetings between them, our clients and us while at the show.

We’ve also created special events for clients. For example, we created the “Spring Beauty Experience.” In this event we arranged for a medi spa client to provide beauty treatments and demos to writers and editors in a party-like atmosphere set in a downtown Manhattan spa. We organized all logistics, including catering, décor, and AV equipment. We developed custom email invitations and a gift idea for invitees. We secured a high turnout of media attendees who provided extensive coverage, including a segment on FOX & Friends from the event itself.

Event support

Trade shows, conferences & special events

Trade shows, conferences and special events provide an excellent venue for getting in front of the media. The media flock to major events to get the latest news on the industry they cover. We routinely attend events on behalf of clients. When we do, we work in advance to identify attending media reps and schedule meetings between them, our clients and us while at the show.

We’ve also created special events for clients. For example, we created the “Spring Beauty Experience.” In this event we arranged for a medi spa client to provide beauty treatments and demos to writers and editors in a party-like atmosphere set in a downtown Manhattan spa. We organized all logistics, including catering, décor, and AV equipment. We developed custom email invitations and a gift idea for invitees. We secured a high turnout of media attendees who provided extensive coverage, including a segment on FOX & Friends from the event itself.

1 to 1 with media

Media deskside meetings

Another particularly effective way we like to work with media is to arrange deskside meetings between clients and editors at their offices. Ullamco laboris nisi consectetur adipisicing elit, velit esse cillum dolore. Lorem ipsum dolor sit amet, quis nostrud exercitation ut labore et dolore magna aliqua.

1 to 1 with media

Media deskside meetings

Another particularly effective way we like to work with media is to arrange deskside meetings between clients and editors at their offices. Ullamco laboris nisi consectetur adipisicing elit, velit esse cillum dolore. Lorem ipsum dolor sit amet, quis nostrud exercitation ut labore et dolore magna aliqua.

Company announcements

New product launches

If you have a new product to launch, we’ll consult with you to understand its features, benefits and uniqueness so that we can create pitch themes and press releases that will appeal to the interests of your target audiences. Timely outreach to media is important, as many journalists, particularly those from monthly glossies, work with long-lead deadlines. For instance, a product to be released during the year-end holiday season might require that we begin pitching mid-summer to ensure inclusion in Holiday Gift Guide magazines.

Aggressive media follow-up after a press release is distributed is key to getting the attention you want. We make that happen by pounding the phones and email! The average reporter sees hundreds of press releases every day, and without this effort, your release could easily be missed. We make sure to get it front and center of their attention.

Company announcements

New product launches

If you have a new product to launch, we’ll consult with you to understand its features, benefits and uniqueness so that we can create pitch themes and press releases that will appeal to the interests of your target audiences. Timely outreach to media is important, as many journalists, particularly those from monthly glossies, work with long-lead deadlines. For instance, a product to be released during the year-end holiday season might require that we begin pitching mid-summer to ensure inclusion in Holiday Gift Guide magazines.

Aggressive media follow-up after a press release is distributed is key to getting the attention you want. We make that happen by pounding the phones and email! The average reporter sees hundreds of press releases every day, and without this effort, your release could easily be missed. We make sure to get it front and center of their attention.

Coverage we’ve earned for our clients

Check out our results

We obtain endless coverage for our clients in high-profile media outlets! Both local and national. Browse our results pages to see for yourself.