Case Studies

label.m-USA

Scenario

Increase national brand awareness of Abt Electronics and Abt.com, and establish the store as a leading consumer electronics retailer in the U.S.

Strategies

360PR secured prominent home design expert Evette Rios, correspondent to ABC’s The Chew, to bring the Honeywell home comfort story to life and unveil the Honeywell with Febreze Freshness™ Cool & Refresh Fan.

Results

The Honeywell with Febreze Freshness™ Cool & Refresh Fan was subsequently featured in 50 of the top 75 newspapers across the U.S. and earned rave reviews from ABC News, All You Magazine, Curbed, Drugstore News and more.

Ideal Image

Scenario

Increase national brand awareness of Abt Electronics and Abt.com, and establish the store as a leading consumer electronics retailer in the U.S. Increase national brand awareness of Abt Electronics.

Strategies

360PR secured prominent home design expert Evette Rios, correspondent to ABC’s The Chew, to bring the Honeywell home comfort story to life and unveil the Honeywell with Febreze Freshness™ Cool & Refresh Fan. The Chew, to bring the Honeywell home comfort story to life.

Results

The Honeywell with Febreze Freshness™ Cool & Refresh Fan was subsequently featured in 50 of the top 75 newspapers across the U.S. and earned rave reviews from ABC News, All You Magazine, Curbed, Drugstore News and more.

Enjoy Life Foods

Scenario

Increase national brand awareness of Abt Electronics and Abt.com, and establish the store as a leading consumer electronics retailer in the U.S.

Strategies

360PR secured prominent home design expert Evette Rios, correspondent to ABC’s The Chew, to bring the Honeywell home comfort story to life and unveil the Honeywell with Febreze Freshness™ Cool & Refresh Fan.

Results

The Honeywell with Febreze Freshness™ Cool & Refresh Fan was subsequently featured in 50 of the top 75 newspapers across the U.S. and earned rave reviews from ABC News, All You Magazine, Curbed, Drugstore News and more.

Rigoni di Asiago

Scenario

Increase national brand awareness of Abt Electronics and Abt.com, and establish the store as a leading consumer electronics retailer in the U.S.

Strategies

360PR secured prominent home design expert Evette Rios, correspondent to ABC’s The Chew, to bring the Honeywell home comfort story to life and unveil the Honeywell with Febreze Freshness™ Cool & Refresh Fan.

Results

The Honeywell with Febreze Freshness™ Cool & Refresh Fan was subsequently featured in 50 of the top 75 newspapers across the U.S. and earned rave reviews from ABC News, All You Magazine, Curbed, Drugstore News and more.

Lucy's Cookies

Scenario

Increase national brand awareness of Abt Electronics and Abt.com, and establish the store as a leading consumer electronics retailer in the U.S.

Strategies

360PR secured prominent home design expert Evette Rios, correspondent to ABC’s The Chew, to bring the Honeywell home comfort story to life and unveil the Honeywell with Febreze Freshness™ Cool & Refresh Fan.

Results

The Honeywell with Febreze Freshness™ Cool & Refresh Fan was subsequently featured in 50 of the top 75 newspapers across the U.S. and earned rave reviews from ABC News, All You Magazine, Curbed, Drugstore News and more.

Topperfino

Scenario

Increase national brand awareness of Abt Electronics and Abt.com, and establish the store as a leading consumer electronics retailer in the U.S.

Strategies

360PR secured prominent home design expert Evette Rios, correspondent to ABC’s The Chew, to bring the Honeywell home comfort story to life and unveil the Honeywell with Febreze Freshness™ Cool & Refresh Fan.

Results

The Honeywell with Febreze Freshness™ Cool & Refresh Fan was subsequently featured in 50 of the top 75 newspapers across the U.S. and earned rave reviews from ABC News, All You Magazine, Curbed, Drugstore News and more.