Case Studies
Scenario
Increase national brand awareness of Abt Electronics and Abt.com, and establish the store as a leading consumer electronics retailer in the U.S.
Strategies
360PR secured prominent home design expert Evette Rios, correspondent to ABC’s The Chew, to bring the Honeywell home comfort story to life and unveil the Honeywell with Febreze Freshness™ Cool & Refresh Fan.
Results
The Honeywell with Febreze Freshness™ Cool & Refresh Fan was subsequently featured in 50 of the top 75 newspapers across the U.S. and earned rave reviews from ABC News, All You Magazine, Curbed, Drugstore News and more.
Scenario
Increase national brand awareness of Abt Electronics and Abt.com, and establish the store as a leading consumer electronics retailer in the U.S. Increase national brand awareness of Abt Electronics.
Strategies
360PR secured prominent home design expert Evette Rios, correspondent to ABC’s The Chew, to bring the Honeywell home comfort story to life and unveil the Honeywell with Febreze Freshness™ Cool & Refresh Fan. The Chew, to bring the Honeywell home comfort story to life.
Results
The Honeywell with Febreze Freshness™ Cool & Refresh Fan was subsequently featured in 50 of the top 75 newspapers across the U.S. and earned rave reviews from ABC News, All You Magazine, Curbed, Drugstore News and more.
Scenario
Increase national brand awareness of Abt Electronics and Abt.com, and establish the store as a leading consumer electronics retailer in the U.S.
Strategies
360PR secured prominent home design expert Evette Rios, correspondent to ABC’s The Chew, to bring the Honeywell home comfort story to life and unveil the Honeywell with Febreze Freshness™ Cool & Refresh Fan.
Results
The Honeywell with Febreze Freshness™ Cool & Refresh Fan was subsequently featured in 50 of the top 75 newspapers across the U.S. and earned rave reviews from ABC News, All You Magazine, Curbed, Drugstore News and more.
Scenario
Increase national brand awareness of Abt Electronics and Abt.com, and establish the store as a leading consumer electronics retailer in the U.S.
Strategies
360PR secured prominent home design expert Evette Rios, correspondent to ABC’s The Chew, to bring the Honeywell home comfort story to life and unveil the Honeywell with Febreze Freshness™ Cool & Refresh Fan.
Results
The Honeywell with Febreze Freshness™ Cool & Refresh Fan was subsequently featured in 50 of the top 75 newspapers across the U.S. and earned rave reviews from ABC News, All You Magazine, Curbed, Drugstore News and more.
Scenario
Increase national brand awareness of Abt Electronics and Abt.com, and establish the store as a leading consumer electronics retailer in the U.S.
Strategies
360PR secured prominent home design expert Evette Rios, correspondent to ABC’s The Chew, to bring the Honeywell home comfort story to life and unveil the Honeywell with Febreze Freshness™ Cool & Refresh Fan.
Results
The Honeywell with Febreze Freshness™ Cool & Refresh Fan was subsequently featured in 50 of the top 75 newspapers across the U.S. and earned rave reviews from ABC News, All You Magazine, Curbed, Drugstore News and more.
Scenario
Increase national brand awareness of Abt Electronics and Abt.com, and establish the store as a leading consumer electronics retailer in the U.S.
Strategies
360PR secured prominent home design expert Evette Rios, correspondent to ABC’s The Chew, to bring the Honeywell home comfort story to life and unveil the Honeywell with Febreze Freshness™ Cool & Refresh Fan.
Results
The Honeywell with Febreze Freshness™ Cool & Refresh Fan was subsequently featured in 50 of the top 75 newspapers across the U.S. and earned rave reviews from ABC News, All You Magazine, Curbed, Drugstore News and more.