Social Media & Blogs
With the growth in popularity of social media and its applicability to business interests, companies are increasingly interested in incorporating a social component in their brand development and PR strategy. Slater PR can provide social media experts who are experienced at leveraging the most important platforms for this — namely Facebook, Twitter and blogging.
Slater PR can consult with you to determine the level of investment social networking should represent in your PR strategy and then provide the services to accommodate your needs, including:
- Consulting to assess social media benefits per PR budget.
- Creation of Facebook fan pages.
- Development and implementation of ongoing Twitter campaign.
- Blog post writing.
- Blog website designs based on WordPress.
- Blog monitoring to discover discussions, both good and bad, related to your business.
Website SEO
If your website isn’t currently showing up as early as you’d like in search engine results, we can evaluate your site design to identify problems and recommend changes to improve your ranking.
Website positioning in search results is largely determined by three variables — how carefully the site itself was designed for “Search Engine Optimization” or “SEO” (special coding techniques applied to your site pages to make them search engine friendly), how many other, well-ranked, websites reference pages at your website (search engines consider this a marker of a good website and, consequently, rank it more highly), and the use of Pay-Per-Click campaigns (those small ads that appear on the right side of a Google or Yahoo search are there because their site owners pay to have them appear in response to specific searches).
The Slater PR team includes Internet marketing experts who can evaluate your website promotion efforts, identify areas for improvement, and provide design resources for making improvements. This includes:
- SEO assessment and redesign.
- Pay-Per-Click campaign design and management (e.g., Google Adwords).
- Landing page design.
eNewsletters
A monthly eNewsletter is a great way to keep customers loyal while promoting new products and services. It’s also inexpensive to maintain and easy to manage. If your company is interested in adding an eNewsletter to your communications strategy, we can put it together for you. We can design a custom eNewsletter template that communicates your branding, set you up with an appropriate online distribution service, and add a “Signup” element to your website.
