Launching a new product is always an exciting event for a company. It’s a key milestone and demonstrates an ongoing commitment to give consumers and retailers new offerings that appeal to their market. Product launches also help put you on the map and keep your company front and center with the media.
But a product launch doesn’t begin and end with issuing a press release. Long before a press release is out, Slater PR consults with you to understand product features, benefits and what is truly new and unique about your offering so that we can create multiple tailored pitches and press releases to appeal to the interests of different target audiences. Once the announcement date is set, we immediately begin contacting the media. Getting a quick jump with your news is important, as many journalists, particularly those from monthly glossies, work with long-lead deadlines. Four to six months out is not uncommon. So if you had a new product timed to be released during the year-end holiday season, we might begin pitching it in June or July in order to get it included in Holiday Gift Guide magazines.
Aggressive follow-up with the media after your press release is distributed is crucial, and is key to getting you the attention you want. Slater PR makes that happen by pounding the phones and email, hard! The average reporter sees hundreds of press releases every day, and without this effort, your release could easily stagnate at the bottom of their inbox. We’ll not only get your announcement noticed, we’ll get it up front on their to-do list of news to be covered.
