There is no boilerplate PR program. When you engage with Slater PR you will have a program that is tailored to meet your objectives. Whether it is to sell more products, promote your book, influence other professional audiences or simply make a name for yourself in the media, Terri and her team will design a plan of attack based on your specific needs.
Our Approach
The first thing we’ll do when we begin our engagement is plug into exactly where your company stands in terms of current market presence, near-term expansion plans and long-term goals. We’ll become intimate with your competitive strengths, your management team and how your brand best positions within your market. In short we’ll become experts on your company and products.
Then we’ll get down to the real work. Taking into account your budget and goals, we’ll develop a strategic plan of aggressive media outreach that will introduce your product line and company to your targeted audience. That means sustained intensive contact by us on your behalf to the hundreds of editors, writers, food reviewers, bloggers and other media people that we have solid relationships with.
Once underway, our team will do all the lifting — both heavy and light — to implement all aspects of the campaign so that your team can stick to its knitting, as it should. From writing the plan to writing the press materials to “riding” the media, we’ll drive and implement the process, keeping you abreast and involved through close project status and expert counsel and guidance.
A summary list of our services includes:
- Design of detailed PR campaign plan tailored to meet your specific goals and budget.
- Complete program execution with intensive media outreach and follow-up.
- Creation of targeted media lists defined through a database of over 300,000+ media contacts and 60,000 media outlets.
- Writing for press releases, website copy, case studies and ghostwritten bylined articles.
- Health-credentialed spokespeople for cooking demos and health discussions during television appearances.
- Development of themed cooking demos.
- Media training for on-air appearances.
- Organization of special media events, such as press tours, media blitzes, conference participation and webinars.
- Product launch planning and management.
- Tradeshow promotion and support for arranging press meetings and follow-up.
- Reputation and crisis management.
- Coordination support as liaison to sales team.
- SEO optimization and Pay-Per-Click campaigns to promote websites.
- Social media campaigns using Twitter and Facebook.
Whether established in its field or an up and coming future star, our clients represent some of the best companies in the healthy food, nutrition and wellness industries. And we’ve gotten great results for every one of them.
