The core of our strength and the reason we’re better than most at getting our clients press coverage is the professional standing Slater PR has developed over the years with journalists and editors in the food and health media. Whether national monthly glossies, regional publications, trade press, daily newspapers, television news & talk shows, Slater PR is on the phone with someone in the media every day. And we’ve built a reputation with them so that when we phone, they know we’re bringing a quality story to them and they take our calls.
After a thorough evaluation, we’ll develop a compelling narrative of your product, brand and company profile along with a list of print and broadcast media specifically targeted to best meet your goals. We’ll then conduct an intensive ongoing campaign to promote you and your product by phone and email, with the impact of your story magnified through creative pitches that leverage seasonal themes and adapt in advance to editorial topics being planned by individual publications.
Since no two PR plans are alike, your company’s unique market situation and your short and long-term growth plans will determine what’s best for you now. Your goal might be to find investors, or it might be to build brand awareness, or it might be to increase sales demand. Audiences for these, and the specific messaging to be delivered, would likely be different. Trade vs. consumer press, regional vs. national coverage, business profile vs. branding and product briefs. All are ingredients in the soup of media marketing. In this kitchen Slater PR is your master chef.
In the end the only thing that matters is getting results. That’s where we shine. To name a few, recent coverage for our clients has included The New York Times, Ladies Homes Journal. FOX News, CNN, ABC, Family Circle, Redbook, Woman’s World, FIRST for Women, Prevention, Women’s Health; and blogs such as Hungry Girl, The Nibble, AOL Health, MSN.com, Health.com, and Cooking with Amy.
