Slater PR has represented a wide range of clients in the food, nutrition, health and lifestyle industries. Current and past clients include Rigoni di Asiago organic fruit jams and spreads, Lucy’s gluten free cookies, Stonehouse 27 Indian simmer sauces, Gourme Mist olive oils and vinegars, Venus Wafers crackers and flatbreads, and Vita Coco coconut water. Other past engagements have included programs and projects with ATP Tennis Tour, eDiets.com, Cumberland Packing Corporation (makers of Sweet N’Low®), IBM, AT&T, BSN, Nature’s Bounty, U.S. Nutrition and Tyco International.
iFitness Inc., Miami, FL
Makers of iFitness running belts, the innovate and comfortable running belts that are both water resistant and durable. Endorsed by legendary marathon runner and Olympian Jeff Galloway, who claims that “iFitness running belts are the absolute best in the market.”
- National publicity for iFitness running belts and accessories
- Outreach to major print, online and broadcast media
- Support for events and sponsorship programs
- www.iFitnessInc.com
Effie’s Homemade, Boston, MA
Makers of Effie’s baked goods: Oatcakes, Corncakes, and Nutcakes.
- Local and national media reviews
- Themed and holiday promotions
- Event support and in-store demonstrations
- www.EffiesHomemade.com
Tryst Gourmet Eat Well Enjoy Life, Atlanta, GA
Producers of a new and innovate line of non chick pea hummus made with Edamame, Yellow Lentil and White Tuscan beans.
- Regional media program to support growth in key markets: Boston, Bay Area and Los Angeles
- Outreach to key media for product placement and reviews
- Dialogue with Registered Dietitians and nutritionists
- Writing and materials development
- www.EatWell-EnjoyLife.com
Gourme Food Company, Coral Springs, FL
Makers of Gourme Mist oil and vinegar spray misters.
- Comprehensive media relations program
- Product placement in food, women’s and health media
- Event support
- All Natural Products EXPO East and West promotions
- www.gourmemist.com
Rigoni di Asiago USA, Miami, FL
Producers of organic all-fruit jams and spreads, and makers of the popular hazelnut spread, Nocciolata — enjoyed by people across Europe and becoming very popular in the United States.
- Comprehensive national publicity program
- Support at top specialty foods Fancy Foods and natural products trade shows, Natural Products Expo
- Outreach to key media for product placement and reviews
- Writing and materials development
- www.rigonidiasiago-usa.com
Dr. Lucy’s LLC, Norfolk, VA
Makers of Lucy’s cookies — delicious gluten free and allergy friendly cookies made for those with food sensitivities and who want to live a gluten free lifestyle.
- National publicity to women’s glossies, food, health and nutrition media
- Trade show and media event support
- Press materials development
- National and local television campaign
- www.drlucys.com
High Plains Bison, Denver, CO
Bison is the new healthier “It” meat. High Plains Bison’s products are all natural — no hormones, fillers, antibiotics or artificial ingredients. Just pure American bison. The company’s bison herds are humanely raised and processed with the utmost care. All of its meats are 100% USDA certified and many of its cuts can even go so far as to claim to be American Heart Association certified. It’s that good for you.
- National campaign to generate product reviews, food community “buzz”
- Special campaign focused on Registered Dietitians (RDs) to communicate health benefits of bison
- Recruitment of television spokesperson for national television
- www.highplainsbison.com
Diane M. Henderiks, RD, Oakhurst, NJ
Diane Henderiks, aka “Dietitian in the Kitchen™”, is a leading U.S. nutritionist, personal chef, culinary educator, television personality, contributing editor to prestigious publications, and corporate nutritional consultant. Diane is a regular, monthly on-air contributor for Good Morning America Health (ABC) and host of “Healthy Bites with Diane Henderiks” which airs on News12 NJ, the largest New Jersey news channel. Media appearances have included CBS, ABC, NBC, FOX, CNN, TLC, Better TV, and Martha Stewart Radio, as well as numerous major network affiliates across the country. She has also been featured in The New York Times.
- National publicity program to increase Diane’s brand among print and online media
- Promotion and support for cooking demonstrations, book promotions and other events
- National television placements
- www.dishwithdiane.com
Fromagerie Belle Chevre, Elkmont, AL
For almost 20 years Belle Chevre has been hand-crafting fine French style goat’s milk cheeses in rural Alabama. The uniquely mild but distinctive flavor of their cheeses is directly related to the terrain on which the goats are raised and the cheese is created.
- National media campaign to consumer print, online and television
- Seasonal theme pitches for holidays
- Recipe placement and cooking and culinary articles
- Business press for company and owner business profiles
Kelapo™ Virgin Coconut Oil (Beneficial Blends), Tampa, FL
Makers of Kelapo, a new all natural coconut oil for cooking and baking.
- Media Introduction
- EXPO East 2010 Launch
- Development of press materials
- Liaison with Registered Dietitians
- National and local media relations
- Food Blogger outreach
Stonehouse 27 Spice Company, Germantown, TN
Stonehouse 27 all natural gourmet Indian simmering sauces.
- Comprehensive food, cooking and gourmet media sampling program
- National and local business media campaign to promote founder’s unique story
- Trade show and event support
- www.stonehouse27.com
Vita Coco, New York, NY
Number 1 selling all natural coconut water brand. Vita Coco is all about healthy hydration for anyone — athletes, celebrities and you.
- Media blitz to announce Madonna investment
- Comprehensive national television
- Targeted television outreach in key markets
- Recruitment of nutrition experts as spokespersons
- www.vitacoco.com
Venus Wafers, Hingham, MA
Delicious, healthful all natural and organic crackers and flatbreads are the cornerstone of Venus Wafers — a family owned bakery since 1930. The company’s philosophy has always been to meet changing tastes of convenience driven consumers.
- Expo West Trade Show support
- New product announcements
- Natural products media introduction
- www.venuswafers.com
SpendforED, Miami, FL
SpendforED is a non-profit corporation dedicated to supporting public education. By linking schools with businesses and the local community, SpendforED provides financial resources to fund new initiatives and support existing programs that help students find their strengths, realize their passions, and expand their possibilities.
- Launch event to South Florida media
- Ongoing media relations
- Press kit development
- Coordinated sponsorship at Sony Ericsson Open Tennis
- www.spendfored.org
Half Hour Power, Louisville, CO
New 30 minute DVD fitness training program for tennis and other sports.
- Comprehensive national and sports-specific media program
- Video reviews program in tennis, fitness and exercise media
- Event support
- www.halfhourpower.com
BSN, Boca Raton, FL
Leader in sports nutrition and performance enhancing supplements.
- Media relations around Ulimate Fighting Club Partnership
- Local and national outreach and support
- www.bsnonline.net
Eclipsys Corporation, Boca Raton, FL
Leader in medical and hospital information systems.
- Article writing and placement
- Press releases
- www.eclipsys.com
eDiets.com, Deerfield Beach, FL
The largest subscription-based online diet, fitness and counseling network.
- Author of fitness, nutrition and sports feature articles
- www.ediets.com
HEALTHvision, Irving, TX
Provider of Internet healthcare for hospitals, doctors and patients.
- Customer testimonials
- Web copywriting
- Brochures/collateral
- Press releases
Meilus Muscular and Sports Therapy, Boca Raton
Provider of unique robotic physical therapy for sports and other injuries.
- Complete public relations program
- Advertising placement
- Television commercial production
- Comprehensive marketing services
Nature’s Bounty, Bohemia, NY
A trusted name in the nutritional supplement industry for over 30 years.
- National media relations campaign
- Press kit development
The BagLight Company, Delray Beach, FL
Creators of the BagLight women’s fashion accessory product.
- Press release writing
- Media relations and PR advisory services
Tyco International, Boca Raton, FL
Tyco Fire & Security, a major business unit of Tyco International Ltd and a leader in electronic security systems and fire protection, detection and suppression systems.
- Press releases to promote new contractual agreements
U.S. Nutrition, Bohemia, NY
Makers of a broad line of nutritional products.
- Comprehensive media programs to support premier brands Osteo Bi-Flex and Ester-C vitamin C
- Event and medical conference support
- National medical spokesperson placements
